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Issue 1 January 2020


Familiar voice for new ads
We were delighted to be able to engage Rima Te Wiata to voice our new brand ads. You may recall that Rima was also the voice of last...


Keeping in touch with potential parents
Frustrated when parents visit, but you have no way of contacting them again? Every one is a lost waitlist or enrolment opportunity, but...


Haere Mai! You're always welcome at kindy
The Marketing Working party worked hard in 2019 to look at ways we can provide some consistency to customers who come into contact with...


Familiar voice for new ads
We were delighted to be able to engage Rima Te Wiata to voice our new brand ads. You may recall that Rima was also the voice of last...


Cromwell team boost profile with Stay and Play
Kidsfirst Cromwell has done a great job of building rolls and waitlists over the past year using the Get More offer, developing a Stay...
Getting the brand out
We’ve been talking a lot about the importance of continuing to make new connections with families, and a good way to do this can be at...


Strong sales focus paying off
Our Focus kindergartens are enjoying a boost in enrolments, thanks to their efforts in raising local profile. The '20 Hours Free, Even...
Top tips for Community Event Success
The Kidsfirst Promo Kit helps you get noticed at events, and also lets prospective parents know you're proudly part of the Kidsfirst...


What it means to be #betterbecause
With the Open Day just around the corner, it's a great time to brush up on the things that make us unique. Our 'Betterbecause' messaging...


Get inspired!
Want to keep the promotional momentum going after the January Open Day, but short on ideas? Kylie Burrell at Cashmere and her team...


Check us out!
Have you spotted our Christchurch mall door advertising yet? It's running now at Northlands, The Palms, The Hub and Eastgate, with...
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