Get inspired!

Want to keep the promotional momentum going after the January Open Day, but short on ideas? Kylie Burrell at Cashmere and her team achieved a big milestone last year when they pushed their rolls from 30/30 to 40/40 three days a week.

The Cashmere team is as short on time as the rest of us - so they knew they needed to work smart. Here was the formula they used - which, according to Kylie, didn't involve too much 'heavy lifting' from the team.

RESOURCES: "The Kidsfirst Individual Kindergarten flier was uploaded onto several community facebook pages, which has resulted in a couple of enrolments to date.

We also put them up at the local cafes, the toy library and swimming pool.'

SCHOOL CONNECTIONS: "Another avenue which results in more enrolments than I had previously considered is our relationship with our school. We have had two enrolments this term which have been because the families (from overseas) were enrolling at school and the leader of the junior school (Kirsty Brownlie) told them to come and see us.  There were six or seven in 2019. She is possibly one of our greatest marketing assets! This was a surprise to me when I realised. Could we tap into that across the network?"

MAKE IT EASY FOR PARENTS: "We often get walk ins and using the iPad to get their information has been a great success. They're usually happy to sign up once they've had a look around which was a great suggestion from you at the marketing meetings - thank you."

TAP INTO PLAY CENTRES AND PLUNKET GROUPS: "Lots of our enrolments come from these groups - it's word of mouth, and families usually have a friend group that eventually come along to kindy, too. We tend to get them in twos or threes. 

GET THEM STARTED: "We're also offering afternoon sessions to children, as we've become full again, so several children do one day and a couple of afternoons while they're waiting for a space. Lots of our families are flexible enough that they can wait which is helpful.