Strong sales focus paying off

Our Focus kindergartens are enjoying a boost in enrolments, thanks to their efforts in raising local profile. The '20 Hours Free, Even For 2 Year Olds' message running on Facebook and in Google search marketing has supported their work and created a surge in interest throughout December and January.

"We can definitely see a positive difference in the results of teaching teams who are investing energy in making their kindergarten more visible in their communities," says Manager - Business Development, Jenny Pitama. "A strong balance between local and brand activities seems to be the secret for success."

Targeted fees promotions are also providing a much needed boost for kindergartens in more challenging competitive environments and those whose parents struggle to pay for hours over the funded 20.

"In the past, special pricing would be offered a cross the network, but we couldn't meet the demand in many of our kindergartens. Now, we are making it possible for parents who wouldn't otherwise be able to afford the additional 10 hours a week to access it in areas we are able to meet the need," says Jenny.