Familiar voice for new ads

We were delighted to be able to engage Rima Te Wiata to voice our new brand ads.

You may recall that Rima was also the voice of last year's video recognising the Christchurch Mosque attacks.

The theme - Ngā tamariki, te ako, te katakata - reflects Kidsfirst's bicultural commitment and three of the things that make kindergarten so special. It is running in ads on Facebook and on doors at select Christchurch Malls.