An Exciting Start to 2024
- Kidsfirst
- Dec 18, 2023
- 2 min read
As the holiday season gets underway, so does our New Year marketing campaign, and with so much interest in Kidsfirst, it's looking to be a busy start to 2024.
Our waitlists have grown over the course of the year, but we never take anything for granted. Keeping the Kidsfirst name and the benefits of te ao kindy in front of prospective families is just as important as reaching new ones, and so part of the focus in January will be on converting as many of those waitlist families to enrolments as we can.
Our 20 Hours Free, even for 2 year olds messaging continues to work well for us, along with Better Because, which speaks to the areas that set Kidsfirst apart. This year, we also have fresh ideas and materials to bring to this important campaign period, including the six fronds of the Kindergarten Experience.
Our Te Ao Kindy site continues to evolve as the leading source of information for prospective families and others looking to explore the Kidsfirst difference as a customer. It's a great resource if you're looking for somewhere to direct prospective whānau, or just brush up on some key marketing messages for yourself.
Despite the best efforts of big national advertisers trying to wrangle them away, we've managed to secure our usual mall door advertising spots for 2024, with the new addition of Barrington Mall, and we're excited to unveil Kidsfirst's first every digital billboard, in a prime spot in Greymouth.
With fresh new video ads, Google search marketing, and digital display advertising poised and at the ready, the stage is set for a big start to the year – get thinking about the ways you can make the most of the increased profile.