Jenny's Update
- Kidsfirst
- Oct 20, 2022
- 2 min read
There's so much happening in the world of Kidsfirst marketing, it's hard to know where to start!
It was grea to see you at the Roadshows with Sherryll over the past few weeks, and give you a run down about the exciting goings-on.
Significant work is underway on our website, particularly in areas related to new revenue streams for Kidsfirst that also give more people and organisations more opportunities to get actively involved in Kidsfirst in one way or another. Participation has been so fundamental to kindergarten since its inception, and it's one of the areas that we shine in and that is so important to keep alive.
It was fantastic to see Kidsfirst Sunbeam recognising the power of participation to turn things around when they faced declining rolls for the first time in a very long time. And, prospective families will be able to get a taste of kindergarten again by taking part in our Stay and Play sessions, which will be back in term four.
Our Spring advertising campaign kicks off right about now – we'll be riding the optimism wave that we're already seeing signs of, now that COVID numbers have significantly declined and most restrictions have also been lifted. The focus now is on making the most of every single opportunity to turn a query into a kindy tour, a tour into a waitlist, and to get those waitlists going with start dates and finally enrolments. While our waitlist numbers have recovered well from the Omicron slump earlier in the year, enrolments are still lagging.
Once again, it was so fantastic to see everybody at the recent Roadshows, and I'm excited about what we've got coming up.