Introducing Te Ao Kindy
- Kidsfirst
- Dec 15, 2021
- 1 min read
Updated: Dec 20, 2021
It’s here! Our New Year Marketing campaign is ready to go, and we’re excited to be able to share it with you.
In addition to the usual ‘sales’ ads encouraging waitlists and enrolments, there is a new brand-level theme that we will be launching this month, for the first time.
Te Ao Kindy – the world of kindergarten – captures all of the wonder and excitement of the whānau and tamariki experience, and highlights the positive difference kindergarten makes in lives and communities.
There are seven main Te Ao kindy themes – a world of learning/ako, natural wonder, encouragement and support, fun and laughter, colour, new ideas, and friendship.
In te reo, we use the concepts of ako for learning, ngāhau/katakata for fun and laughter, whakaarongo for friendship, whakaaro hou for new ideas, maitanga for confidence, tupuranga for growth, and tākaro for play.
A sample of the multiple ads we've created for different online channels.
The Te Ao theming will be prominent on this year’s mall door advertising in Christchurch, feature in our Google and Facebook ads, and in other online content we run across 2022 and beyond.
Want to know more? Visit the Te Ao Kindy microsite for a deeper dive – and be sure to let prospective whānau know about it, too. There’s some great information about how kindergarten is different and the benefits of choosing Kidsfirst.